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A Lesson in Public Relations with Ryan Kalish

2012 July 4
by John

In last night’s loss, Sox center fielder de-facto,¬†Ryan Kalish, misplayed a ball in the bottom of the ninth inning, allowing the winning run to advance from second to third. On the next play, the runner scored from third on a one-out sacrifice fly to center.

Of course, Kalish isn’t deserving of full blame for the loss. Nearly everyone that saw action last night could point the finger at themselves in someway. The offense continued on an unproductive sprint (twelve runs over the last six games). Jon Lester made one pitch that he’d surely like to have back. And Kalish wasn’t the only one with a shaky glove last night.

Most of the blame though, at least if traditional thought holds true, is likely to be directed at closer Alfredo Aceves, who recorded a blown save and was attributed the loss.

Aceves entered the game in the bottom of the ninth with a slim 2-1 lead. Two singles put runners on first and second and another permitted the tying run to score (the ball that was misplayed by Kalish). The tying run was coming in no matter what, but Kalish seemed to momentarily take his eye of the ball just as he went to field it off the bounce.

How does Kalish, 24, deal with the loss? By re-tweeting.

A lot’s been written about social media and the workplace and I’ll leave that to those better suited than me, but one seemingly agreed upon aspect is this: it’s dangerous. Whether you’re a major league baseball player or a more traditional slave to the cubicle, at all times, you’re representing not just yourself, but your place of work.

Maybe Kalish (@Ryan_Kalish) didn’t read this one all the way through before sending it off to his almost 12 thousand followers. Maybe Aceves crowded the guys together after the game last night and said, “this one’s on me” and Kalish felt this tweet somehow harnessed that emotion (Alright, I’m stretching). Probably though, he’s just being young and stupid, not understanding the potential reach and impact of his words as a member of one of sport’s most esteemed and critiqued franchises.

Employers everywhere, take note.

Update: Kalish has since deleted the re-tweet, approximately three hours after its posting and one hour since his most recent activity, suggesting he had ample opportunity to remove it sooner.

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